Archive for Marketing
Outdoor Recreation Participation 2012
The Outdoor Foundation recently released their 2012 Outdoor Recreation Participation Topline Report touting the highest levels of participation in the last five years. So with such good numbers would thing that the participation in climbing should be up also. But, according to the report Climbing (Sport/Indoor/Boulder) is down 13.5% and Climbing (Traditional/Ice/Mountaineering) is down 29.7% [...]
Email and Customer Experience Failure
Not too long ago, I got the following email in response to an online Golds Gym facility survey that I took almost a month prior. I addressed many issues that I thought the facility had and how they could improve it. It is nice to get a response and to have my concerns acknowledged in [...]
Estimating Market Share of Climbing Products
Part 1 of 2 Counting linear display space is a technique used in estimating the market share of hi-tech products. The idea behind it is to take a geographic area (the sample area) that is representational of the population as a whole, determine the percentage(s) of target product brand(s) to total products available, and then [...]
The genius behind GoPro’s daily giveaway campaign
GoPro, known for their awesome first-person action sports footage, is truly a leader in the video camera industry. You know that GoPro produces a great product when it is used by Hollywood films crews in the making of their movies and commercials. However, making video cameras is not the only things that they do well. [...]
3 Points to an Amazing Outdoor Event
I recently ran in the Vigor Utah 5k Summer Obstacle Course in Cottonwood Heights Utah. This was one of the first running events I have ever entered into but was amazed by the fun my friends and I had. Of course, it helps that my team placed first in the men’s category when you are [...]
Mixing Humor and Twitter
Business use of twitter tends to be very monotonous and robotic, especially in the outdoor and climbing community. Typical tweets coming from climbing and outdoor product companies are usually in reference to an upcoming promotion or featured products. As much as I love learning about what it going on in an office that I am [...]
Internet Failure Recovery
Let’s face it, in life no matter how hard we try we make mistakes. In the end, it is how we handle those mistakes (the recovery process) that will determine whether or not we will be successful. Handling the recovery process correctly is crucial for climbing companies since it impacts customer satisfaction and loyalty along [...]
Opinion Leaders and Market Mavens
Two important concepts in marketing are that of a market mavens and opinion leaders. In today’s world with the growing importance of social media they are becoming more and more valuable. Opinion leaders are consumers with an enduring involvement in a particular product category. In the climbing world they would those who do more than [...]
Does Sex Sell in the Climbing World?
In the climbing world does sex sell? I neither care to get into the right or wrongs of using sex to sell a given product nor desire to force my morals (or lack thereof) upon anyone. I strictly want to look at sex in the climbing industry from a marketing point of view. What does [...]
Beer Wars and Shelf Space
I recently watch Beer Wars, a documentary on the beer industry and the domination of the ‘big 3’ brewers. (Budweiser, Coors and Miller) This movie highlight the ultracompetitive beer industry and reveals what it takes for independent brewers to compete with the corporate giants. In the beer industry the movie details what it calls “the [...]
